Prague, Czech Republic

Entrepreneurship & New Venture Creation

when 26 July 2021 - 6 August 2021
language English
duration 2 weeks
credits 5 EC
fee EUR 800

There are many aspects to finding and evaluating business ideas, choosing a business idea that could be successful, getting from idea to launch and then running a business. There are also many useful methods that can support this journey and can be used also in a corporate environment. This course covers the following topics:

Finding ideas for a business
Evaluating business ideas (where to play methodology)
Investigating markets and competitors
Getting from idea to launch (lean startup, business model canvas)
Running a business (even during tough times)

Course leader

Martina Jakl has been with innovation and start-ups for over 15 years. She has been leading incubators as well as being an advisor to public bodies for start-up support schemes. In her private practice works as business advisor.

Target group

Young professionals and university students with intermediary level of English

Course aim

Instead of going back to standard case studies from Microsoft and GE, this course looks at various small businesses in large and small markets in order to uncover the fundamentals that every entrepreneur or small business owner needs to know.

Through examinations of key strategic decisions taken at a number of real, successful small businesses, the learners will be creating a solid foundation for further studies in business, or will be able to apply these insights directly to their own budding business ventures.

Acquired skills:
Finding ideas for a business
Evaluating business ideas
Investigating markets and competitors
Getting from idea to launch
Promoting a business
Running a business (Business resilience)
Start-up methods (e.g. lean start-up) that can be useful in other contexts

Credits info

5 EC
You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university.

Fee info

EUR 800: Course fee includes the application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2020, there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.

Online Alternative - we are fully prepared for an online version of the courses if the restrictions will still take place and your physical presence in Prague will not be possible. If this scenario will occur we will be refunding 200EUR as a discount for the online version of the courses.

In addition, we have adopted a COVID-19 Cancellation fee - in case the course will be cancelled without an online alternative or the Summer school program will not be happening/possible due to the lasting Coronavirus restrictions in your country or in the Czech Republic, we will be refunding all course fee back so the cancellation fee is 0EUR.
EUR 182: Accommodation fee for a 13night stay at Botic Student House starts at 14 EUR/night.

Everyday afternoon or evening activities organized - sports, weekend trips, city tours, sightseeing, parties etc.

Register for this course
on course website