Italy, London and Florence

Fashion Trend Forecasting and Styling

when 27 June 2016 - 22 July 2016
language English
duration 4 weeks
fee GBP 2900


During the first nine days of your studies you will learn the fundamentals of fashion styling. You will develop techniques for sourcing garments, accessories and props, learn to work within a team with live models and to tight deadlines, as well as undertaking individual creative projects. You will have London as your key reference point and you will use the college and the surrounding public spaces to create amazing fashion images. You will learn about the fashion magazine business in the UK, both the glossies and the more independent art-based magazines, and identify the differences that their editors demand. The course will be practical and fast-paced with talks from stylists already working in London, and is ideal for anyone who wants to take their first steps in the fashion industry. The work that you create in London will be key to the success of your studies in Florence.


The second part of the course in Florence aims to introduce students to the complex dynamics of the fashion styling profession through a mini styling project. Today the stylist plays a fundamental role that does not only affect how a concept look is created in the press or in a fashion show: the stylist nowadays plays a vital part in the creative phase, supporting, or even replacing the job of the fashion designer. In the last few years some well-known fashion stylists have headed famous fashion houses as art directors.

Stylists require the ability to build imaginative worlds; to collect and re-imagine outfits; to create and merge styles and concepts; to spot colours and styles that characterise a season or part of a collection; to capture or create a trend. These are the foundation of one of the most special professions in the fashion sector today, requiring a deep sensitivity and a sound knowledge of fashion.

This is a trans-disciplinary job that covers apparel, accessories, photography, press editorials up to cinema, editorial movies, presentations for fashion shows. You also need to be able to research, scouting the Fashion scene for new designers with whom to work.

The course includes lectures and a live styling project. You will meet with internationally renowned stylists that collaborate with fashion magazines such as Vogue Italia, as well as make-up artists that will help you understand the importance of stylists working hand in hand with the fashion designers and the fashion photographers.

You will meet a fashion professional, visit a fashion showroom, an atelier and a press office. This will give you a good understanding of how designers, stylists and editorial offices interact.

The course will culminate in a photoshoot, during which you will create a concept look for man or woman and work at a micro editorial of 3 pictures (result of the photo-shoot). Some garments for a photo-shooting (outdoor or in a studio) will be made available by the fashion showroom and the atelier while you will also need to source other garments or accessories either from your wardrobe or local shops.

You will end the course with a mini-portfolio of images from your shoot.

Course leader

Jo Simpson

Freelance Fashion Stylist, Model Casting Director and Academic.

I am a Curriculum Leader in the Fashion and Textiles department on the Foundation Diploma Course at Central Saint Martins and teach on the Fashion Communication pathway.

Target group

This course is suitable for beginners. No specific skills are necessary but candidates should be prepared to work hard and fast and experiment with new ideas whilst also having lots of fun.

Course aim

Outcomes: By the end of this course the student will have looked at the following themes:

Analysing the emerging trends in contemporary editorial fashion images
Interpreting the personality of a client and his/her lifestyle through your styling
Culture of fashion communication business
Creating a professional editorial fashion image developing a unique image by considering clothing, accessories, photos and locations

Credits info

transcripts for credit transfer for this 90 hour course is available - please ask for more details

Fee info

GBP 2900: tuition only