France, Monaco

Luxury Marketing & Event Management

when 1 July 2019 - 12 July 2019
language English
duration 2 weeks
credits 3 EC
fee EUR 1500

The course provides an introduction to the theory, concept and practice of Brand Management, Luxury Marketing and Event Management. The Principality of Monaco situated on the French Riviera, between France and Italy, is a truly dynamic, multicultural and cosmopolitan environment where students can study and
experience the industry of excellence.

Course leader

Dr. Patrice SARGENTI
Professor and Director, Operations and Undergraduate Programs

Target group

Undergraduate students

Credits info

3 EC
1US extra credit for French courses

Fee info

EUR 1500: Tuitions fees

Scholarships

no scholarships

Register for this course
on course website