14 July 2017
What if somebody told you that great part of economic theories, models and assumtions are questionable in terms of describing and/or predicting people's behavior?
The primary goal of this course is an introduction to the insights gained from incorporating psychology into economic modeling. Behavioral economics is one of the fastest growing scientific fields and field of practice. This interdisciplinary field is a combination of concepts derived from microeconomics, social & cognitive psychology, behavioral decision research, consumer research, neuroeconomics, experimental economics etc. Its main focus is on the question “How do people in reality make decisions”. Some of the more specific questions include: How do real people execute decisions to quit smoking, commit to a relationship or save for retirement? How do they cope with risk and uncertainty? How do they weigh the present against the future? How do people perceive money and use it? Do people know what made us happy in the past and what will make us happy in the future? Do we know what made us happy in the past and what will make us happy in the future? How can brain imaging reveal in-depth comprehension of brain processes relevant to decision making? Why we fail on “Mondays” to start dieting or exercising? …
Besides theoretical insight in this discipline, students will be presented with practical knowledge on how to manage the choice architecture, generate successful business strategies and to improve their own decision-making. Knowledge of these issues can be a significant source of competitive advantage, because they are unknown to most managers and are not taught in most undergraduate and MBA programs.
Vedrana Pribicević graduated from the Economic Faculty of the University of Zagreb in 2007, where she majored in Macroeconomics. She teaches Economic courses at ZSEM.
This course is recommended for undergraduate students
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- 6 ECTS for Behavioral Economics
- 3 ECTS for Croatian Studies (obligatory course for all students)
EUR 999: Early Bird fee before April 30, 2017.
This fee is for ZSEM non-partner universities
EUR 700: This fee is for ZSEM partner universities
The fee for ZSEM non-partner universities is €1,400 after April 30.