Disruptive Market Innovation through Design

This course explores the new thinking needed to step change innovation. The Disruptive Market Innovation through Design module is split into two different stages, an evolution stage where participants look at iterating a product, and a revolutionary stage where they completely rethink it. Comparing the two approaches and reflecting on both is a key outcome.

Course leader

Tutors from the Innovation Design Engineering Masters course

Target group

Activities will be intense and stimulating but no prior knowledge or experience is required – in fact, we welcome people from all disciplines and backgrounds. Innovation is driven by difference, and diversity in the people involved is key.

You will need:

An enthusiasm to learn (this course is open to all, you don’t have to be from a design background).
English language ability (the course is delivered in English, please ensure you are comfortable in understanding and speaking English).

A collaborative attitude, as the course will be carried out in teams.

Course aim

-Objectively analyse the features and benefits of a product.
-Create ideas that evolve products, taking them an iterative step forward.
-Understand the need for step-change innovation.
-Use extreme idea generation techniques.
-Use idea mapping, analysis and identification.
-Use sketch modelling and presentation skills.
-Develop confidence in step-change innovation techniques.

Fee info

GBP 950: Student fee, teaching only

Scholarships

No