23 June 2017
on course website
Deeply rooted in Parisian Fashion culture and industry, the Fashion Management Summer Program exposes the next generation of fashion leaders to the components and drivers of fashion brand successes. Curriculum particularly covers industry characteristics and challenges; historical roots and prospective paths; trends and cycles; fashion brand management and collection and style development.
The objective of the Fashion Management Summer Program is to provide participants with hands-on knowledge from expert practitioners and researchers in the field and also to encourage collective learning and skills co-production through applied group projects and a final wrap-up group presentation.
Gachoucha KRETZ - Academic Director
Affiliate Professor, HEC Paris
University level students and recent graduates
Upon successful completion of the summer program, participants will be able to:
Identify key success factors for fashion ventures according to business units and markets
Understand the major differences between fashion business models (i.e. luxury vs. mass fashion; Haute-Couture vs. Ready-to-Wear) and fashion business units (i.e. apparel; accessories; footwear)
Catch zeitgeist and trends and adapt value brand propositions for both brands and consumers
Apply fashion brand and product management models
Analyze and bolster fashion brand image
Build and develop successful styles and collections according to parent brand and product category specificities
Promote and communicate about the brand and new collections.
Students who successfully complete the 2017 HEC Paris Summer School Program will obtain a course transcript for the equivalent of 7 ECTS. For credit transfer, students should verify with home institutions that credit earned will be applicable.
EUR 2520: Program fees include:
weekend bus transportation during the program from campus to downtown Paris.
EUR 4680: For two intakes, or €6960 for 3 intakes
on course website