Prague, Czech Republic

Business Management

when 9 August 2021 - 20 August 2021
language English
duration 2 weeks
credits 5 EC
fee EUR 800

In this course you will learn all necessary methods, principles, approaches, and tools, to become a successful manager of a business or a small team. You will however not only find out about theoretical aspects of being a manager, you will also improve many practical skills, such as planning, organization, leadership, control, analytical thinking, decision-making, strategy-making and its implementation, human resources, and more.

Business Management will concentrate on operating a small business. While business theories and case studies will be used, the majority of this course will be a true workshop in which the student will learn real life applications on how to manage a small business. Real life issues of finance, taxes, staff and employees, marketing, vendors,inventory, ops and quality control will be utilized to give as realistic view as possible for the students enter the business world.

Through examinations of key strategic decisions taken at a number of real, successful small businesses, the learners will be creating a solid foundation for further studies in business, or will be able to apply these insights directly to their own budding business ventures. Students will be taught to write a realistic business plan.

Course leader

Ciaran Seamus Kelly

Do you want to be taughtby someone who knows the theory in the books, or do you want to be taughtby someone with 1200 employees? By someone who sold over 200 billion Eur (that's billion!) over last 15years?

Target group

Young professionals and university students with intermediary level of English

Course aim


◦ analyze the processes through which business ideas are evaluated;
◦ identify the characteristics of successful business;
◦ identify and describe strategies for supporting a business;
◦ distinguish between business ideas and opportunities;
◦ creating a formalized business plan, and perform this task;
◦ create a marketing plan, and perform this task;
◦ knowledge about financing business ventures;
◦ knowledge about leading and staffing a business; and
◦ identify and describe teambuilding dynamics.



◦ What is a Small business/Entrepreneurship?
◦ Business Skills
◦ Strategic Ownership / Management
◦ Franchisement
◦ Buying an existing business

DAY 2, 3, 4

◦ Building a business plan (SWOT)
◦ BRIE Model
◦ Marketing/Guerrilla Marketing
◦ Creating a solid financial plan
◦ Managing CashFlow

DAY 5, 6

◦ Small business marketing strategies
◦ Pricing and credit
◦ Integrated marketing communications
◦ E-commerce and the Entrepreneurship


◦ Funding
◦ Equity Financing
◦ Debt Financing
◦ Budgeting
◦ Location, location and location
◦ Layout and physical facilities


◦ Business Management 101
◦ Purchasing, quality control and vendors
◦ Project Management
◦ Managing Inventory
◦ Staffing/HR


◦ Staffing/HR
◦ Delegation/Monitoring
◦ Motivation

DAY 10

◦ Legal, Ethics and Government Regulations
◦ Sucession Management and Risk Management
◦ Value based firm
◦ Biy law and government regulation

Credits info

5 EC
You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university.

Fee info

EUR 800: Course fee includes the application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2021, there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.

In addition, we have adopted a COVID-19 Cancellation fee - in case the course will be cancelled without an online alternative or the Summer school program will not be happening/possible due to the lasting Coronavirus restrictions in your country or in the Czech Republic, we will be refunding all course fee back so the cancellation fee is 0EUR.
EUR 182: Accommodation fee for a 13night stay at Botic Student House starts at 14 EUR/night.

Everyday afternoon or evening activities organized - sports, weekend trips, city tours, sightseeing, parties etc.

Register for this course
on course website