Breda, Netherlands

Experience Design

when 10 July 2017 - 12 July 2017
language English
duration 1 week
credits 2 EC
fee EUR 1195

In the last part of our summer school programme we''ll give you unique insights in the world of Imagineering!
In three days you'll learn about:
How can an organisation turn ’customers’ into ’fans’?
How do you deal with new customer demands for transparency, authenticity and trustworthiness? If pure marketing doesn’t cut it anymore, what experiences can we create to enrich a brand?

Course leader

Frank Crucq
Celiane Camargo-Borges
Suzan Lindhout

Target group

Undergraduate students in the field of Tourism, Leisure and Hospitality

Course aim

- Innovation
Learn how to apply the simple Imagineering 5-step experience innovation model and design your own unique and customer experiences.

Learn how to involve your target groups in co-creating their own personal customer experiences and learn how to co-create with your fellow team members.

Learn how to access your inner organisational value core and use this to create unique and authentic leverage in competition.

-Real-world events
Learn how to design and stage high-touch events that capture what is most important to a company and to its customer relationship– and learn how to use your events for strategic value creation.

Learn to think creatively and use ideas in a professional setting.

Credits info

2 EC
The 2 credits will be granted upon complete of the complete 10 day summer programme

Fee info

EUR 1195: The fee is for the complete 10 day programme