France, Paris

International Marketing

when 1 July 2019 - 26 July 2019
language English
duration 4 weeks
credits 3 EC
fee EUR 1850

Students will familiarize themselves with international marketing techniques as a problem solving process for companies who are looking to consolidate their position on the market, or even to expand over new markets.

Students will have the opportunity to engage in a real-life situation ranging from the client brief all the way to conceptualization while using marketing, communication and creative techniques.

The course approach will be theoretical and practical during the 2 weeks and all students will be asked to make presentations.

Course leader

Karine Gautier: k.gautier@groupe-edh.com
Laetitia Roqueton: l.roqueton@groupe-edh.com

Target group

International students looking to follow an international marketing course in English while validating credits and discovering Paris.

Course aim

Familiarize students with international marketing techniques.
Give students the ability to conduct and monitor marketing projects in an international context.
Develop students knowledge and skills to satisfy the demands of a diverse client segment.

Credits info

3 EC
2 -week program allows students to validate 3 US credits or 6 ECTS.
4 -week program allows students to validate 6 US credits or 12 ECTS

Fee info

EUR 1850: Tuition fee for 2-week program is 1000 euros.
Tuition fee for 4-week program is 1850 euros
EUR 1200: Fee 2 is optional for housing in student residence (double room): 1200 euros for 4 weeks or 600 euros for 2 weeks

Scholarships

If offered, published in May