Bordeaux, France

Wine Management

when 15 July 2019 - 26 July 2019
language English
duration 2 weeks
credits 6 EC
fee EUR 1000

During the week in Bordeaux, students will participate in 4 short courses:

Wine blogging seminar: Students will learn how to use blogging as a marketing and influence tool in the wine industry as well as social media strategies to promote and develop these blogs across different platforms.
Social media strategy in the spirits and wine industries: Students will learn how wine and spirits companies use the power of social media to communicate their brand values to target audiences. They will also understand the restrictions in communicating alcohol related messages via social media.
Wine and communication: The idea of this course is for students to understand how marketing and communication influence consumer behavior, create purchase patterns, and how wine brands craft a successful international marketing strategy to expand their global reach.
International management in luxury brands: The objective of this course is to help students to develop management skills to navigate in an international environment or to manage an international project.

Course leader

Karine Gautier:
Laetitia Roqueton:

Target group

International students looking for the possibility to learn about Management & Communication in the Wine field. Bordeaux being the capital of this domain.

Course aim

Communicate around the speciality of the region.
Develop social media strategies linked to the wine & food sector.
Expand knowledge of international management in luxury brands.

Credits info

6 EC
For the 2-week program: 3 US credits or 6 ECTS
For the 4-week program: 6 US credits or 12 ECTS

Fee info

EUR 1000: Tuition fee for 2-week program is 1000 euros.
Tuition fee for 4-week program is 1850 euros
EUR 600: Fee 2 is optional if students need housing (student residence in double room)
- Cost for 2 weeks : 600 euros or for 4 weeks: 1200 euros


If available announced in May