Poland, Warsaw

Brand Management

when 2 July 2018 - 13 July 2018
language English
duration 2 weeks
credits 4 EC
fee EUR 450

This course presents patterns, rules and objectives of brand management within a contemporary company. It is to deliver knowledge on the role the brands, brand managers, brand strategies play in the corporate strategy, its’ implementation, corporate marketing and in building competitive advantages. It is also on the challenges and activities the brand manager faces.

Major learning outcomes for students:

- awareness of determinants influencing brands,
- knowledge how brand strategy could be designed,
- ability to analyse markets, factors influencing brands and identify connections between them.

Course leader

Mikołaj Pindelski, PhD, Assistant Professor at Warsaw School of Economics and a former research and teaching fellow at Ritsumeikan University, Kyoto, Japan, Bar Ilan University, Tel Aviv/Ramat Gan, Fordham University, New York and Tel Aviv University.

Target group

Bachelor’s and master’s level students.

Course aim

The main aim is to present the patterns, rules and objectives of brand management within a contemporary company.

Credits info

4 EC
It is possible to be enrolled in two courses (morning and afternoon) and gain 8 ECTS credits.

Fee info

EUR 450: 430 Euro fee for one course, inauguration and graduation, access to SGH’s library and university’s computers with internet, „welcome package”.
Fee for the second course is 260 Euro.
EUR 270: Optional fee for accommodation in students’ dormitory, double or triple rooms, 10 breakfast before classes (at about 8 a.m.) and 10 lunches (at about 12.30 p.m.) from Monday to Friday each week. Detailed information at official website.