Marketing Management and Marketing Communications & Managing People and Organisations across Cultures

The course combines 2 modules - Marketing Management and Marketing Communications (4 ECTS) and Managing People and Organisations across Cultures (4 ECTS)

Course leader

Prof. Vesselin Blagoev and Prof. Michael Minkov

Target group

University students, studying in the field of business, economics, entrepreneurship, management

Course aim

The course aims to provide the students with essential knowledge and skills in the field of marketing, communications, people management, organizations management.

Credits info

8 EC
Upon successful completion of this course, the student will receive 8 ECTS

Fee info

EUR 690: The fee of 690 EUR covers the tuition fee for the above described course.