Romania, Cluj-Napoca

International Management & Marketing

when 31 July 2017 - 5 August 2017
language English
duration 1 week
credits 2 EC
fee EUR 250

UBB-FSEGA International Summer School on Business Administration is organized by the Faculty of Economics and Business Administration from Babes-Bolyai University in Cluj-Napoca. This year the summer school will focus on International Management & Marketing with a perspective on Eastern Europe and will take place during 31st July – 5th August 2017.

It is intended to develop students’ grasp of business as it provides numerous opportunities for networking. The courses offered during the summer school will provide students with valuable knowledge about entry modes strategies, ethical behavior and international marketing. Lectures, readings, and case studies will be used to introduce topics so as students can gain and develop the necessary skills for the international business environment. UBB-FSEGA International Summer School on Business Administration strives itself to be the best mixture between education and entertainment.

Course leader

During the Summer School international students will attend classes of four hours each day taught by professors and researchers from the Faculty of Economics and Business Administration and they will also benefit of lectures given by Romanian entrepreneur

Target group

UBB-FSEGA International Summer School on Business Administration is addressed to business students from all over the world.

Course aim

Module 1: International Management
Module aim:
The module is structured into three parts. The first one International Business Strategies will examine how firms can select new international markets, develop strategies for entering these markets and manage these markets for growth and regional expansion. The second part will focus on Ethics in International Business and will focus on the foundations of ethical behavior, with special focus on the main ethical issues in international business. The third one International Human Resource Management will develop the capacity to understand the real world HR issues and it will build some necessary skills to work in multinational organizations and across national borders by providing general knowledge in HR.

Module 2: International Marketing
Module aim:
The course is structured in two parts. The first one Intro to international Marketing will describe the factors involved in the process of choosing the company’s international target markets, how to adapt to different conditions present there and how to generally develop a marketing strategy for these markets. The second part will focus on International Retailing while discussing aspects such as globalization versus localization, sustainability, generational marketing and omnichannel retailing.

More details about the summer school's classes and activities can be found on the official website.

Credits info

2 EC
Students should consult with their home university about the recognition of ECTS.

Fee info

EUR 250: The tuition fee for the program is 250 Euros. Students from partner universities can benefit of a discounted fee of 200 Euros. Check the list of our partner university to find out if you qualify for the discounted fee.
The participation fee covers the following services:
 Business courses and study materials
 Breakfast and lunch (Monday to Friday on lecture days)
 Accommodation in students’ dorms on-campus (3 students in a room)
 Internet access (WiFi) on campus and in dorms
 Company visit
 Public transportation ticket within the city of Cluj-Napoca valid for one week
 Grade certificate
 Social and cultural program (guided city tour, visit of Village Museum, Romanian evening)
 Transportation to Bran Castle and lunch in Brașov on Saturday
The program fee does not include the following:
 Visa expenses
 Travel costs to and from Cluj-Napoca
 Insurance costs

Students who want to participate in the summer school will have to pay the tuition fee after they had been accepted and received the acceptance letter, but no later than 1st of June, 2017 via bank transfer to faculty’s bank account:
Beneficiary: UBB Cluj-Napoca, str. M. Kogalniceanu, nr. 1, Romania
Bank: BCR, str. Baritiu, nr. 10-12, Cluj-Napoca, Romania
Account: RO16RNCB0106026604700008, SWIFT RNCBROBU
Remarks: Fee for Business Summer School
More details about the summer school can be found on the official website.