Netherlands, Utrecht

How to Become a Start-Up in the Creative (Tech) Industries

when 3 July 2017 - 14 July 2017
language English
duration 2 weeks
credits 3 EC
fee EUR 950

In this intensive course – called “How to become a start-up in the creative (tech) industry” – you will
join forces to form international student start-up teams and work on your own or a team member’s
innovative idea. At HKU University of the Arts, you study theories and practices from Creativity,
Technology and Entrepreneurship, demonstrating the value of creative process, design thinking,
business modeling, innovation, customer validation and team cooperation.
HKU University of the Arts specializes in innovation and new business models for the cultural and
creative industries. Professors, mentors and entrepreneurs from our creative tech schools such as
Games & Interaction, Media and Music Technology as well as our business school Art & Economics will
be your teachers and mentors during this summer course. This way, you and your team will benefit
from both being at an art school and a business school for the creative industries. To support your
start-up team, we will offer you extensive knowledge and experience from the fields of Creativity,
Technology and Entrepreneurship, inspirational examples from the creative industries, as well as
intercultural cooperation, pitch training and teambuilding skills.

Course leader

Prof. Karen Sikkema

Target group

Students, professionals, experts and whoever else with a creative, design, ICT, technology, business, management or entrepreneurship background.

Course aim

Crea summer academy provide an all-round training, which takes participants from an idea, via the identification of market opportunities, to conceptualization and planning and finally to the start-up of a new company.

Fee info

EUR 950: Course + course materials + housing
EUR 600: Course + course materials