27 July 2018
on course website
Advertising and PR
As the globalized world shifts towards further digitalization and the generation of ‘’millennials’’ becomes more economically active, the marketing methods have to change as well. In this course, you will learn everything about modern trends in marketing, and how to utilize them to your benefit. You can look forward to gain insight into such marketing tools as quality content marketing, youtubering, peer influencing, viral and guerilla marketing, and many more.
Excelent proffesional and academician with experience from both the USA and many European countries. He is running his own consultancy and marketing company, and he used to work for the company giant 3M.
Young professionals and university students with intermediary level of English
This course will provide students with a broad understanding of the business economics underlying the rapidly changing media business and also a more focused understanding of how to apply marketing principles and concepts to media as a product to be sold and marketed to consumers and to other businesses. Students will learn how media is measured and how to use media and market research as a marketing tool for advertising sales and audience development. They will be able to develop an integrated marketing plan using a wide variety of media that will take a comprehensive approach to a marketing challenge. Developing plans and strategies for marketing today is the most challenging it has ever been. There is an incredible and increasing choice of interactive devices, platforms and channels that potential customers use from smartphones and tablets to social networks and search engines. Investment in traditional channels such as TV, Print and Radio is declining, but they remain an essential part of integrated campaigns for many businesses.
- Understand the principles behind guerrilla and viral marketing
- Have a basic understanding of creative thinking, people skills and intercultural management
- Develop a marketing strategy/plan
- Social Media Marketing
- Content Marketing, Google and Advertising
You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university.
EUR 650: All courses take place in a new building of French Institute right in the center of Prague.
EUR 210: Accommodation fee for a 14-night stay at Botic Student House starts at 15 EUR/night.
Everyday afternoon or evening activities organized - sports, weekend trips, city tours, sightseeings, parties etc.
on course website