Nantes, France

New Product Development

Get real-life experience with the NPD process, from prototype to pitch. Through a combination of fundamental theory and hands-on workshops, you’ll gain insight into the experiences and pain points of customers – and use that knowledge to develop a new product or service of your own.

Course leader

Please contact Claire DELHOMME, project manager: cdelhomme@audencia.com

Target group

Eligibility: At least 3 years’ postgraduate work experience
MBA students

Fee info

EUR 1000: 1000 euros/module
EUR 0: no tuition fees for nominated students from partner universities

Scholarships

n/a