AI for Marketing

About

The “AI for Marketing” course is designed to equip participants with the knowledge, tools, and practical skills to harness Artificial Intelligence (AI) for transforming marketing practices and designing marketing strategies using AI. From customer service chatbots and content creation to analytics and ethical governance, this course covers the strategic and operational impact of AI in modern marketing. Participants will explore cutting-edge applications of AI in marketing strategy, product development, customer engagement, and decision-making. With real-world case studies, learners will gain the ability to interpret and implement AI-powered marketing solutions that are both effective and ethically sound

Course leader

Justin Paul is a professor of PhD & MBA programs at the University of Puerto Rico, USA. He has been serving as Chief Editor, the International Journal of Consumer Studies, a Q1 journal, since 2020. Ranked among the World’s top 72 highly cited Professors in Business & Economics subject areas, his citations are increasing at record rate 1100 per month, with an H Index 101. He has visited over 100 countries as a visiting professor or public speaker and interacted with over 300,000 students

Target group

This course is particularly relevant for students aspiring to careers in digital marketing, brand management, marketing analytics, product strategy, advertising, customer experience design, and technology-driven marketing roles, where AI fluency is becoming a critical differentiator in the job market

Course aim

• Make use of fundamentals of Artificial Intelligence and its strategic importance in marketing function.
• Evaluate implications of AI technologies in responsible decision-making.
• Examine innovative business solutions using AI tools and techniques

Fee info