Applied Brand & Product Management

About

The course introduces students to the interdisciplinary field of Marketing Management. The course provides students with knowledge and awareness of applied brand and product management, including the evolution of tools and techniques and how to use them to maximize brand and product value.

Course leader

Prof. Marco Francesco Mazzù mmazzu@luiss.it

Target group

Bachelor's degree students

Course aim

The course focuses on different marketing themes to develop specific professional skills. This approach enables future marketing leaders to identify marketing opportunities, select proper tools and methodologies, evaluate the interaction among different approaches and efficiently take advantage of marketing to improve a company’s performance.

Fee info