Applied Neuromarketing

About

Corvinus Summer University at the Corvinus University of Budapest is a two-week academic programme taking place from 6 to 19 July 2026, focused on exploring key topics in social sciences, business, and economics.
Participants can choose from a diverse range of engaging courses — each worth 6 ECTS — and learn from international experts in their fields.
The programme welcomes bachelor’s, master’s, and PhD students as well as recent graduates eager for an immersive summer learning experience.
Located in vibrant Budapest, the Summer University combines academic study with cultural and social activities for a transformative educational experience

Course leader

Dr. habil. Ákos Varga PhD, Head of the Digital Marketing Department at Corvinus University of Budapest

Target group

This course is ideal if you are interested in combining psychology, marketing, and data-driven insights in a practical, future-oriented way

Course aim

In this course, you will be introduced to the foundations of consumer neuroscience and neuromarketing, exploring how attention, perception, emotion, and decision-making shape consumer behavior. 
Gain both a theoretical overview of modern neuromarketing tools and valuable hands-on experience in the lab, including designing and conducting eye-tracking studies on real marketing materials

Fee info

Corvinus Summer University offers flexible tuition packages at the Corvinus University of Budapest. The Standard package without accommodation is available at an early bird rate of 500 EUR until 15 February, while the standard fee after 15 February is 600 EUR. For participants seeking accommodation, the Premium package includes 5 nights for 825 EUR, 6 nights for 870 EUR, or 7 nights for 915 EUR. Corvinus Alumni are entitled to a 30% discount when applying through DreamApply.