Artisanship at Scale

About

Small is beautiful. Bigger is better.

Digitalized manufacturing is changing this game with Artificial Intelligence, Robotics and Data Science redefining what high-quality can be.
Furthermore, markets and consumers are demanding deeper levels of transparency on the value chain, fostering a revolution of the product and business development processes.
The Italian manufacturing edge on functional aesthetics and meticulous care of details is at stake.

How can a country transform its craftsmanship heritage into a mindset and boost new businesses on a global scale?

Course leader

Roy Green, Former Dean of the UTS Business School at the University of Technology Sydney.

Target group

Undergraduate and Graduate international students.

Course aim

A fully-immersive learning experience in Italy, a unique entrepreneurial journey where international thought and business leaders mentor multidisciplinary teams of international students to inspire the innovation of Italian industries and its most iconic brands.

Jake Knapp (author, The Sprint Book and IDEO Fellow), Design Director for the 2018 Italia Innovation Programs, will lead a 5-day Sprint Workshop for the closing week.

Fee info