Behavioral Economics

About

What if somebody told you that great part of economic theories, models and assumptions are questionable in terms of describing and/or predicting people's behavior?
The primary goal of this course is an introduction to the insights gained from incorporating psychology into economic modeling. Behavioral economics is one of the fastest-growing scientific fields and field of practice. Governments around the world are increasingly relying on behavioral economics to tackle a variety of issues that affect societal welfare (such as addiction, waste, and over-consumption). Similarly, more and more businesses are turning to behavioral economics as they look for new ways to increase the satisfaction and lifetime value of their customers. In addition, many organizations are relying on behavioral economics to improve the quality of managerial decisions. This interdisciplinary field is a combination of concepts derived from microeconomics,
social & cognitive psychology, behavioral decision research, consumer research, neuroeconomics, experimental economics etc. Its main focus is on the question “How do people, in reality, make decisions”.
Some of the more specific questions include: How do real people execute decisions to quit smoking, commit to a relationship or save for retirement? How do they cope with risk and uncertainty? How do they weigh the present against the future? How do people perceive money and use it? Do people know what made us happy in the past and what will make us happy in the future? Do we know what made us happy in the past and what will make us happy in the future? How can brain imaging reveal in-depth comprehension of brain processes relevant to decision making? Why we fail on “Mondays” to start dieting or exercising? ...
Besides theoretical insight in this discipline, students will be presented with practical knowledge on how to manage the choice architecture, generate successful business strategies and to improve their own decision-making. Knowledge of these issues can be a significant source of competitive advantage, because they are unknown to most managers and are not taught in most undergraduate and MBA programs.

Course leader

Andrijana Mušura, PhD (course coordinator) Prof. Ivo Vlaev, PhD (Warwick Business School) Vedrana Pribičević, PhD candidate (lecturer)

Target group

Bachelor students

Course aim

1.Students will acquire knowledge in the field of behavioral economics
2.Students will communicate effectively.

Fee info