Nuremberg, Germany
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When:
21 July - 01 August 2025
Credits:
0.0 EC
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Architecture
Branded in Architecture
When:
31 July - 18 August 2023
School:
European Cultural Academy Venice
Institution:
European Cultural Academy
City:
Country:
Language:
English
Credits:
0.0 EC
Fee:
1650 EUR
About
Learn to recognise the architectural brand of buildings and the evolutionary process represented in the projects of Andrea Palladio. The course introduces students to Brand Design Strategy and the use of the Personal Construct Psychology (PCP) model within the architectural design studio. Through field trips to a number of Palladio's architectural sites in the region of Veneto, students will explore and understand the architectural design process of branding, in both theory and practice.
Course leader
Dr. Ahmed Agiel, UNITED ARAB EMIRATES UNIVERSITY (UAEU).
Target group
This course is for curious, ambitious minds that love architecture and art. Our participants come from all backgrounds and experiences. Architects, designers, artists, and students are welcome to join.
Course aim
1. Recognise the architectural brand of buildings and the evolution process as represented in the projects of Andrea Palladio.
2. Develop visual scenarios of architectural meanings and design concepts, to meet the local societal construct systems.
3. Design an architectural brand based on locally selected visual scenario as an ideal future image for the City of Venice.
4. Effectively communicate the analysis and concept of brand design, verbally, visually, graphically and technically.
5. Coordinate work in a group and individually to overcome differences of opinions, using the Repertory Grid Technique (RGT).
Fee info
Fee
1650 EUR, THE FEE INCLUDES: Classes and tuition in a Venetian Palace Course materials, study files, maps, notebooks, pens etc. Tickets to museums and exhibitions that are part of the schedule Visits to architectural sites in Venice and Veneto Peer-to-peer learning, presentations, sharing, critiques Working and networking with international participants Visits to European Cultural Centre exhibitions Welcome and graduation events Personalised graduation certificate NB. Not included: flights, accommodation and food
Interested?
When:
31 July - 18 August 2023
School:
European Cultural Academy Venice
Institution:
European Cultural Academy
Language:
English
Credits:
0.0 EC
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