Branding and Sales Skills

About

Master the power of branding! In this course, you’ll delve into the significance, impact, and fundamentals of branding. Learn the basics of sales and persuasion, along with effective negotiation and sales techniques. Additionally, you’ll explore how to utilize digital communication channels from a sales perspective. Whether you’re a seasoned professional or a newcomer in branding, marketing, or sales, this course provides valuable insights. Join us and strengthen your skill set!

Methods: Theory, Exams, Project work, presentations, online discussion.

Date: Online course available between 1 June and 31 August 2025.

https://turkuabosummerschool.utu.fi/course-selection/branding-and-sales-skills/

Course leader

Humak University of Applied Sciences

Target group

Undergraduate students who have completed at least of two years of Bachelor’s studies in any field. Graduate and postgraduate students are also welcome.

Course aim

After successfully completing the course, the students

- understand the significance, impact and premises of a brand
- are familiar with the basic principles and practices of sales and advocacy
- know how to act in negotiation and sales situations
- can utilize digital communication channels from the sales perspective.

Fee info