Business Plan Development

About

This course focuses on the development of a business plan, designed to either start a new venture or take an existing venture into new markets. The course deals with the competencies needed to become an innovative, opportunity-driven, market-ready and entrepreneurial manager. Startups routinely generate ideas for new business opportunities. Few of them however, really evaluate the complexities associated with bringing a new idea into the market. Through the process of developing a business plan, you will have the chance to evaluate and deal with a wide range of issues entrepreneurs face while seeking to capitalize on market opportunities. This hands-on interactive course covers the techniques and methods for the generation of new venture ideas, assessment of these ideas to qualify them as viable opportunities, and development of an analytical framework for validating ideas. We are specifically focused on learning lean startup principles, how to identify scalable new venture ideas that fulfil a market need, state customer value propositions and add social and economic value. The course deals with the competencies needed to become an innovative, opportunity-driven, market-ready and entrepreneurial manager.

Course leader

Kimberly King, San Diego State University, United States

Target group

Bachelor students

Course aim

Upon completing this course, students should be able to:
• Identify potential market opportunities for an early-stage technology
• Utilize screening and feasibility tools to effectively conduct a feasibility analysis to determine the worthiness of a potential new business idea
• Complete a business model canvas
• Utilize existing databases and other tools for conducting technology-based market research, market discovery, and customer development.
• Prepare an analysis for an early-stage technology thru a lean model canvas.

Fee info