Communication for PR and Advertising

About

Advertising is one of the most creative and innovative forms of communication. Creating conversations, empathizing with customers, selling more things. But how can we do it better? How can we get the best out of media both old and new? How can we create work that the public simply can't ignore? From conquering blank sheet of paper phobia to making a TV ad and writing and presenting a full-blown pitch, you will learn and have some fun and games along the way.

Target group

18+

Students applying for this course are expected to be independent and highly motivated. Summer Study Abroad is suitable for students wanting undergraduate-level study.

Course aim

Summer Study Abroad - Communication for PR and Advertising course aims to provide you with an intellectually challenging and stimulating educational experience that will:

- Support your study of PR and advertising as creative communications industries
- Explore personal advertising communication methodology that enables you to examine, interpret, speculate and apply new and innovative approaches to communication
- Create empathetic conversations across all media platforms with customers
- Develop skills to demonstrate knowledge and apply a practical and critical understanding of contemporary issues surrounding PR and advertising communications

Fee info