
Amsterdam, Netherlands
New Venture Creation in the Amsterdam Entrepreneurial Ecosystem
When:
05 July - 19 July 2025
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Business & Entrepreneurship
When:
25 August - 29 May 2025
School:
Institution:
Maastricht University
City:
Country:
Language:
English
Credits:
2 EC
Fee:
699 EUR
This summer course will give you an overview of the crescent field of consumer neuroscience. Moreover, we will explore the applications of neurosciences in different fields such as neuroeconomics and neuromarketing. The objective of the current course is for you to be able to properly understand the potential and limitations of these applications and be able to develop innovative ways of using neuroscientific techniques indifferent contexts. The course includes lectures and workshops during four days of intensive learning. Finally, we expect you to be able to come up with your own research proposal using neuroscientific methods in the market.
Aline M. Dantas
Enrolled as an undergraduate student or undergraduate diploma. Candidates for this course must have interest in neurosciences and its applications on marketing and business management in general. Previous knowledge on these topics is not mandatory. Understanding of scientific research writing is also required.
By the end of the course, the following learning outcomes are expected for students:
• Understand and discuss topics related to consumer neuroscience.
• Know the basis of processes fundamental for decision neurosciences such as attention, memory, and valuation.
• Know how the different research techniques such as fMRI, EEG, eye tracking, skin conductance measurements etc. can be used in consumer neuroscience.
• Know the basis of neuroeconomics, neuromarketing and neurobusiness.
• Have a solid discussion regarding the ethical limits of neurobusiness.
• Create a feasible project on consumer neuroscience.
Fee
699 EUR, Tuition fee
When:
25 August - 29 May 2025
School:
Institution:
Maastricht University
Language:
English
Credits:
2 EC
Amsterdam, Netherlands
When:
05 July - 19 July 2025
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St. Gallen, Switzerland
When:
09 June - 13 June 2025
Credits:
4.0 EC
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Nantes, France
When:
26 May - 30 May 2025
Credits:
4.0 EC
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