Creativity and Storytelling in Marketing + Croatian Language and Culture

About

Embark on a transformative journey through Creativity and storytelling for Marketers. This unique program equips you with essential skills to craft captivating content that resonates with audiences and amplifies brand messaging.

Don't miss the most innovative summer school program on two locations! Study and explore the beautiful Croatian capital of Zagreb and enjoy the Mediterranean sunshine in the coastal town of Šibenik.

Course leader

Nada Kaurin Knežević is a highly skilled expert in the field of marketing and marketing communications. Presently she is a Lecturer at Algebra Bernays University, where she teaches Introduction to marketing and media communications, Customer behavior, Integrated marketing communication and Creativity and creative expression in the Digital marketing undergraduate program. She boasts more than ten years of experience building a successful career in the fields of business, marketing and brand strategy, as well as creative communications.

Target group

Students enrolled in higher education above the age of 18.

Course aim

Get ready to dive into a world of creativity and content excellence! In this program, you will uncover the key factors that shape and boost your creative potential. By harnessing diverse tools, you’ll elevate your creative expression to new heights. Moreover, you will grasp essential strategic principles for impactful brand and marketing communication, enabling you to craft compelling content.

Throughout the program, we will nurture your critical thinking and strategic content-crafting skills, empowering you to analyze and interpret content with advanced techniques. Our cutting-edge brainstorming methods will ignite your imagination, paving the way for captivating narratives that resonate with audiences. You will learn to create robust story structures and engaging fictional short stories, developing content that aligns seamlessly with brand strategies. As you progress, you will gain mastery over a range of brainstorming and storytelling techniques, equipping you with practical skills in creativity and content creation. The expertise you acquire will extend beyond marketing communication, making you a versatile creator in the realms of short stories and script writing.

Embark on an exciting journey and unlock your creative brilliance. Become a content creation virtuoso, equipped to leave a lasting impact in the ever-evolving world of storytelling and marketing!

International students who apply for this program can take the elective Croatian Language and Culture program for free and earn extra 4 ECTS credits. The Croatian Language and Culture program will help you learn the very basics of Croatian and offer an excellent insight into Croatian culture.

Fee info