Creativity and Storytelling in Marketing + Croatian Language and Culture

About

Embark on a transformative journey through Creativity and Storytelling in Marketing. This unique module equips you with essential skills to craft captivating content that resonates with audiences and amplifies brand messaging.

Don't miss the most innovative summer school program on two locations! Study and explore the beautiful Croatian capital of Zagreb and enjoy the Mediterranean sunshine in the coastal town of Šibenik.

Course leader

Nada Kaurin Knežević is a highly skilled expert in the field of marketing and marketing communications. She boasts more than ten years of experience building a successful career in the fields of business, marketing and brand strategy.

Target group

Students enrolled in higher education above the age of 18.

Course aim

Throughout the module, we will nurture your critical thinking and strategic content crafting skills, empowering you to analyze and interpret content with advanced techniques. Our cutting-edge brainstorming methods will ignite your imagination, paving the way for captivating narratives that resonate with audiences. You will learn to create robust story structures and engaging fictional short stories, developing content that aligns seamlessly with brand strategies.

International students who apply for this module can take the additional Croatian Language and Culture module for free and earn extra 4 ECTS points. The Croatian Language and Culture module will help you learn the very basics of Croatian and offer an excellent insight into Croatian culture.

Fee info