Barcelona, Spain
Business & Marketing 4.0
When:
06 July - 17 July 2026
Credits:
6 EC
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Business & Entrepreneurship Summer Course
When:
29 June - 03 July 2026
School:
Institution:
Audencia Business School
City:
Country:
Language:
English
Credits:
4 EC
Fee:
700 EUR
This course covers the challenge of interacting, managing and leading across cultural differences and national boundaries. Cultural differences are hard to understand because, although their consequences are obvious, it is not easy to analyze, describe or categorize them. Culture is actually highly complex. For future manager, being aware of the variety of issues and opportunities that arise when we take action outside our own culture is a key factor for success.
Benoit Chalifoux, international speaker on soft skills, sales and diversity in the world of business in Canada, Africa and Europe.
Undergraduate / Graduate students. Young professionals welcome.
At the end of this module, participants will be able to:
- consider the importance of intercultural communication
- learn to think across cultural differences
- improve soft skills while doing business abroad
- apply their understanding of cultural differences to evaluate the challenges and opportunities of doing business in different countries
- negotiate across different cultures
- analyze cases dealing with cross-cultural issues and to apply the learning to practical business situations; they will develop a greater intercultural sensitivity and empathy.
Fee
700 EUR, 100 EUR early bird discount if you register before March 15, 2026
Fee
100 EUR, Administrative fee
Tuition fees include participation to courses and exams, as well as access to Audencia premises and online resources. Travel, accommodation and living expenses are not included in tuition.
When:
29 June - 03 July 2026
School:
Institution:
Audencia Business School
Language:
English
Credits:
4 EC
Barcelona, Spain
When:
06 July - 17 July 2026
Credits:
6 EC
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Antwerp, Belgium
When:
02 February - 06 February 2026
Credits:
3 EC
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Caen, France
When:
02 February - 13 February 2026
Credits:
6 EC
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