Cross Cultural Management and Marketing

About

This course aims at enabling students to operate effectively in culturally diverse business environments and equipping them with relevant skills for multicultural projects. Students will acquire skills and competence to comprehend diverse communication patterns and other forms of diversity based on different levels of culture that exist in various multicultural contexts. One key aspect of the course is the study of the influence of culture on consumer behavior so that students can examine how company adapts to international market diversity. Students will have an overview of cross cultural management, multicultural projects and project teams and acquire strategies for making marketing communication decision in international environment.

Target group

University students and graduates from around the world.

Course aim

After completing the course, the students will be able to:
- have an overview of cross-cultural management and multicultural project teams and on task and process strategies for managing multicultural teams
-value cultural diversity as an asset in different business areas like marketin communication, business negotiations etc.
- have interpersonal, intercultural communication, teamwork and presentation skills required in multicultural teams and cross cultural tourism business projects
- act as a team member in a multicultural project team

Fee info