Design Thinking & Managing Creativity

About

Our Summer Programme at the KEDGE DESIGN SCHOOL in Marseille offers international students the chance to study Design Thinking and Managing Creativity at the gateway to the French Riviera.

Over the course of our 2-week Summer School, we offer:

2 courses, each carrying 4 ECTS
Each course is an intensive, 1-week module
A Business Visit to the annual Design Parade in Toulon – an international gathering of designers and creative minds from around the globe.
A day trip to Saint Tropez – the legendary coastal resort town - included in tuition fees!
1 Breakfast, 1 Lunch and 1 Dinner
Official Transcripts and a Certificate

Eligible participants: Highly motivated and open-minded Bachelor or Master level students in good academic standing with a sufficient level of English.

Course aim

Course 1: Managing the Creative Process
In an ever changing socio-economic landscape, businesses must innovate in order to survive. In that sense, creativity is a company asset that should be carefully nurtured. During this course, participants will discover that creativity is anything except magical: it can be analysed, improved and managed in order to generate new business opportunities.

Course 2: Design Thinking
The increasing complexity of our world and the ever growing number of variables (social, economic, political, ethical, technical …) that have to be taken in consideration by design professionals when tackling a problem makes their job nearly impossible to achieve. In the late 60s, the design theorist Horst Rittel first described the situation and named it “Wicked Problems”. Nevertheless, designers continue to excel and their methods, widely described now, are the reason behind their success. The Design Thinking theory and tools are but one of the many attempts to make sense out of a designer’s approach to “wicked problem solving”. It is now widely accepted and used in businesses worldwide as a powerful tool for innovation.

Fee info