Digital Business Innovation and Social Media

About

The course aims to explore business innovation in the context of digital economies, discussing how changes in Information and Communication Technology are affecting the way organisations do businesses, e.g. the way new business models, products and services emerge. From this broad perspective, the course focuses particularly on exploring the role of social media in organisations, understanding their relevance for communication, collaboration, innovation, and marketing within and across the boundaries of companies. The course explores the current state of art of digital infrastructures, platforms and technologies and the future development forecast for this subject domain.

Course leader

Magda Hercheui

Target group

Bachelor's level

Fee info