Nuremberg, Germany
New Forms of Sustainable Management: Due Diligence and Digitalization in Sustainable Supply Chains
When:
21 July - 01 August 2025
Credits:
0.0 EC
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Business & Entrepreneurship
When:
26 May - 30 May 2025
School:
Institution:
Audencia Business School
City:
Country:
Language:
English
Credits:
4.0 EC
Fee:
700 EUR
During the pandemic, the global consumer has evolved and the way we address and create products and services to offer something valuable must absolutely change. The Marketing Technologies allow the marketers to design products and services and to communicate and connect with the consumer in ways we never imagined.
This course will cover the evolution of the consumer since Socialnomics (the impact on the economy due to social media), until these unexpected pandemic times. The use of Marketing Technologies is the way all the industries can face and more important impact and satisfy the New Global Consumer.
Watch the introduction video from our lecturer: https://www.youtube.com/watch?v=CQQzCEzV-g8&list=PLP50KxCec6byEPCzMl6tBCT0m1C1po4fn&index=8
Susana Morales, visiting professor from TecnolĂłgico de Monterrey (Mexico) and MĂ©xico-Alibaba Global trainer.
Undergraduate / Graduate students. Young professionals welcome.
At the end of this course, participants will be able to:
• Understand the digital economy and all its components
• Privilege the consumer while creating products, services, and marketing strategies.
• Know the marketing technologies and how they changed the consumer
• What is mobile marketing, and online advertising to achieve the marketing objectives of the companies.
• Content and emotional marketing, the difference between a campaign and a viral strategy.
Fee
700 EUR, 100 EUR early bird discount if you register before March 15, 2025.
Fee
100 EUR, Administrative fee.
Tuition fees include participation to courses and exams, as well as access to Audencia premises and online resources. Travel, accommodation and living expenses are not included in tuition.
When:
26 May - 30 May 2025
School:
Institution:
Audencia Business School
Language:
English
Credits:
4.0 EC
Nuremberg, Germany
When:
21 July - 01 August 2025
Credits:
0.0 EC
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Amsterdam, Netherlands
When:
05 July - 19 July 2025
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London, United Kingdom
When:
30 June - 08 August 2025
Credits:
7.5 EC
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