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Business & Entrepreneurship

Digital Economy and Marketing Technologies for a New Consumer

When:

26 May - 30 May 2025

School:

Audencia Business School

Institution:

Audencia Business School

City:

Nantes

Country:

France

Language:

English

Credits:

4.0 EC

Fee:

700 EUR

Early Bird deadline 15 March 2025
Digital Economy and Marketing Technologies for a New Consumer
Top course
Digital Economy and Marketing Technologies for a New Consumer

About

During the pandemic, the global consumer has evolved and the way we address and create products and services to offer something valuable must absolutely change. The Marketing Technologies allow the marketers to design products and services and to communicate and connect with the consumer in ways we never imagined.
This course will cover the evolution of the consumer since Socialnomics (the impact on the economy due to social media), until these unexpected pandemic times. The use of Marketing Technologies is the way all the industries can face and more important impact and satisfy the New Global Consumer.

Watch the introduction video from our lecturer: https://www.youtube.com/watch?v=CQQzCEzV-g8&list=PLP50KxCec6byEPCzMl6tBCT0m1C1po4fn&index=8

Course leader

Susana Morales, visiting professor from TecnolĂłgico de Monterrey (Mexico) and MĂ©xico-Alibaba Global trainer.

Target group

Undergraduate / Graduate students. Young professionals welcome.

Course aim

At the end of this course, participants will be able to:
• Understand the digital economy and all its components
• Privilege the consumer while creating products, services, and marketing strategies.
• Know the marketing technologies and how they changed the consumer
• What is mobile marketing, and online advertising to achieve the marketing objectives of the companies.
• Content and emotional marketing, the difference between a campaign and a viral strategy.

Fee info

Fee

700 EUR, 100 EUR early bird discount if you register before March 15, 2025.

Fee

100 EUR, Administrative fee.

Tuition fees include participation to courses and exams, as well as access to Audencia premises and online resources. Travel, accommodation and living expenses are not included in tuition.

Interested?

When:

26 May - 30 May 2025

School:

Audencia Business School

Institution:

Audencia Business School

Language:

English

Credits:

4.0 EC

Early Bird deadline 15 March 2025 Register for this course

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