Digital Entrepreneurship in Tourism

About

Course Structure
- Lectures (40% of the course)
- Case studies (30% of the course)
- Group discussions (10% of the course)
- Practical exercises (10% of the course)
-Group project (10% of the course)

Course Contents
- Introduction to digital entrepreneurship in tourism
- Digital marketing strategies for tourism businesses
- E-commerce and online booking systems
- Social media and content marketing for tourism
- Mobile applications and location-based services
- Big data and analytics in tourism
- Innovation and creativity in digital tourism entrepreneurship

Assessment
- Participation in group discussions and exercises (25%)
- Individual assignments (25%)
- Group project presentation (25%)
- Final exam (25%)

Students will be required to complete a group project that involves developing a digital entrepreneurship plan for a tourism business, which will be assessed as part of the final exam.

Course leader

Sandeep Kumar Dey, Ph.D. from Tomas Bata University in Zlin Mark Ratilla, Ph.D., (online) from Visayas State University, Philipines

Target group

This course is designed for master’s degree-level students interested in exploring the intersection of digital technology and entrepreneurship in the tourism industry.

Course aim

Upon completion of this course, students will be able to:
- Understand the concept of digital entrepreneurship in the context of the tourism industry and its importance for business growth.
- Identify and evaluate digital opportunities in the tourism sector.
- Develop and implement digital marketing strategies for tourism businesses.

Fee info