Digital Marketing

About

Because of the digital revolution, companies are increasingly shifting marketing efforts from traditional media to digital media such as search engines, social media, and mobile. New technologies influence customers and also have an impact on firm performance. It is important for marketing managers to understand digital strategies and familiarize themselves with some of the technologies underlying them. This course is designed to provide an introduction to digital marketing and focuses on the integration of technology and data in every aspect of marketing to enhance customer experience and secure business success through meaningful engagement and connections.

This course aims students to understand why customers and data have become so essential to marketing, how brands can use customer data to market more effectively, how marketers and business owners can take full advantage of authentic content and online connections to build brand presence and foster loyalty and learn primary means to connect and engage with customers in a digital world.

Course leader

Assoc. Prof. Dr. Burçin Kaplan

Target group

All undergraduate and postgraduate students in social sciences, business, marketing, humanities, arts, communication, political sciences, philology, and journalism.

Course aim

Upon successfully completing the course, students will be able to;

Be familiar with the concepts, theories, and issues in digital marketing
Familiarize with the key technologies and strategies used by firms in digital advertising
Understand the key metrics in web and social media analytics
Develop analytical abilities to understand how digital technology is influencing consumer behavior
Make independent assessments of the digital marketing strategies of companies
Develop teamwork, critical thinking, and business communication skills

Fee info

Fee Includes: 50-hour Course + Online component with ECTS Credits Course Materials 14 Nights of Accommodation on a Bed-and-Breakfast Basis Airport Transfers (within the mentioned time range) 2 Full-day Sightseeing Tours (Bosphorus Boat & Historical Peninsula Tours) Free Museum Entrances Certificate of Participation and Transcript of Records Delightful Program Amenities (Bag, T-shirt, and Notebook)