Digital Marketing

About

The program introduces students to key topics in digital marketing, giving them the possibility to become familiar with key issues involved in the management of content throughout paid, owned and earned digital platforms, as well as with the key pillars of mobile marketing and social media management.

Course leader

Prof. Piermario Tedeschi ptedeschi@luiss.it

Target group

Bachelor's degree students

Course aim

Starting from an understanding of the current digital marketing landscape and digital consumer behavior, students are exposed to the digital marketing toolbox, that is, the set of tools companies might employ to interact effectively with their customers and, thereby, to reach their objectives. Then, they learn to build a digital marketing plan, in which they should – first of all – be able to define properly strategies and objectives.

Fee info