Digital Marketing

About

This course provides an overview of digital marketing strategies and tactics, including SEO, PPC, social media, content marketing, email marketing, and more. Students will learn how to create and implement effective digital marketing campaigns, as well as how to measure and analyze their results. The course also covers the role of digital marketing in the broader marketing mix, including customer segmentation, customer journey mapping, and the integration of digital marketing with traditional marketing channels.

Course leader

Nikol Njavro, MBA

Target group

Bachelor students

Course aim

1.Students will acquire knowledge about the basics of digital marketing and its role in the overall marketing mix
2.Students will develop skills in critical and analytical thinking
3.Students will have the capacity for adaptation which is necessary for doing business in the global environment.
4.Students will be effective communicators and possess presentation and communication skills (written and oral).

Fee info