Digital Marketing Strategy

About

Dublin is one of the biggest digital business capitals of the world, also referred to as the Silicon Valley of Europe. With companies such as Google, Facebook, PayPal, eBay, LinkedIn, Twitter, Yahoo and Airbnb having their European headquarters here, Dublin offers plenty of opportunities to learn from the very best in digital marketing.

ABC Academy’s Dublin Business School combines business education with practical experience from the real business world. You’ll be learning from guest speakers and experts in digital marketing, who have worked in/with top companies. You’ll visit some of the world’s most successful companies to experience how they deal with the fast-changing contemporary markets. And you will tackle a challenge every entrepreneur has to face in order to grow their business – develop a viable digital marketing strategy using all the most effective contemporary channels and digital business models.

The strategy you create with the help of our expert mentors can be used in your own (future) enterprise or help you make your next successful step into the existing business world. The course also includes networking events for you to connect with fellow students and other participants – and start building your business future right in the heart of the European digital business capital.

Course leader

Prof. Dr. Carsten Bartsch studied Business Administration in Saarbruecken, Midland and Washington (D.C.) and completed his Ph.D. in Marketing in 2001 at HHL – Leipzig Graduate School of Management. He currently serves as Vice-President, Director of Busine

Target group

Open to both students and entry to mid-level professionals that wish to gain new digital marketing skills and learn more about the digital marketing strategy. In order to join, you have to be at least 18 years old.

Course aim

Course aim is to develop digital marketing strategy on a company of your own choice with the help of our mentors, guest speakers and professor who are all experts in digital marketing field.

Fee info