Discovering Entrepreneurship & Innovation

About

Experience a hands-on approach to entrepreneurship and founding a startup. Learn how to develop your business model, the different approaches in funding, branding and leadership.

Highlight: an integrated 3-day program on the luxury market. How luxury brands, Swiss and international, have successfully positioned themselves, their marketing strategies and various factors that contribute to their success. This special integrated program includes visits to companies such as Omega watches and workshops with executives and leaders in the industry such as the CEO of Montblanc Switzerland.

Explore the concepts and models of building corporate purpose; Discover the dual purpose playbook for leaders, managers, entrepreneurs; Learn about different types of purpose driven organizations and the role of humane entrepreneurship. The summer school also offers a unique opportunity to work in an international environment, thanks to the different origins of the instructors and participants alike.

Individuals with an entrepreneurial project and would like to benefit from the collective knowledge of the summer school may submit their projects to be reviewed.

Target group

The summer school is open to all candidates of all disciplines and study programs. Participants must bring with them a keen interest in Entrepreneurship. Bachelor students must have completed at least two years of studies.
Individuals with an entrepreneurial project and would like to benefit from the collective knowledge of the summer school may submit their projects to be reviewed.
English skills of level B2 CEFR or higher are essential

Course aim

• To present the different ways business ideas, startups and companies are founded and led with purpose
• To implement the knowledge and motivation acquired during the summer school in the participants' own business ideas
• To impart knowledge and insights of the leading players in international luxury on marketing, logistics and sales.
• To enhance participants' empowering leadership capabilities

Fee info