Discovering the Amazon Rainforest: Innovative Sustainable Business Models for a Better Planet

About

This workshop is designed to explore the sustainable bioeconomy business model in the Amazon rainforest region. The course will examine the challenges and opportunities of developing a sustainable bioeconomy in the region and provide practical tools and strategies for developing and implementing a successful business model. The workshop will be conducted using a challenge-based learning methodology, where participants will work in teams to address real-world problems related to sustainable bioeconomy development in the Amazon. The workshop is also linked to the United Nations Sustainable Development Goals.
By joining this workshop, you will not only acquire valuable skills and knowledge, but you will also contribute to the promotion of sustainable practices and the conservation of one of the most important biomes on Earth. The Amazon rainforest is a unique ecosystem that hosts a rich biodiversity and provides essential services for the global climate and economy.
Want to e-meet the course leader? Check this video: https://www.youtube.com/watch?v=V5ICbNgvBAA&list=PLP50KxCec6byEPCzMl6tBCT0m1C1po4fn&index=15

Course leader

Prof. Caio Fanha: Marketing and Strategic Management professor for ten years at CESUPA, an institution located in Belém do Pará, in the heart of the Amazon rainforest

Target group

Undergraduate / Graduate students. Young professionals welcome.

Course aim

• Understand the ecological, social, and economic context of the Amazon Rainforest region.
• Identify the unique raw materials available in the region and their potential for sustainable use in the bioeconomy.
• Analyze the challenges facing businesses operating in the region and develop strategies to address them.
• Use the Lean Canvas methodology to develop a sustainable bioeconomy business model.
• Apply the challenge-based learning methodology to solve real-world problems in the Amazon Rainforest region.

Learning Outcomes:
• Gain knowledge of the Amazon Rainforest region's unique advantages and challenges for the bioeconomy.
• Develop a sustainable business model using the Lean Canvas methodology.
• Apply critical thinking skills to solve real-world challenges in the region.
• Develop skills in identifying and analyzing sustainable raw materials and potential markets in the region.

Fee info

Tuition fees include participation to courses and exams, as well as access to Audencia premises and online resources. Travel, accommodation and living expenses are not included in tuition.