Doing Business in a Changing World

About

In this course, students will study the reasons behind the diverse developments in the globalized world, and learn to transfer theoretical concepts to practical applications. Students will also formulate effective managerial recommendations for future entrepreneurs to create businesses from new business opportunities and provide policy recommendations for business decision-makers.

Course leader

For any information, please contact short-term@em-normandie.fr

Target group

Open to Undergraduate and Graduate students
For non-native English speakers: B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5.0, TOEIC 750) is highly recommended.
Basic knowledge in strategic management, innovation management, geopolitics and other related business subjects is
desired

Course aim

By the end of the course, the students will be able to
✓ Understand the main characteristics of globalization, internationalization of MNEs, and
digital transformation of innovation strategy.
✓ Analyze the influence of the changing business environment dynamics on the
international strategy decision-making of multinational enterprises.
✓ Apply strategic management tools to facilitate the multinational’s competitiveness in the
changing business environment.

Fee info