E-sports Management: The Worldwide Game Changer

About

Sports around the world continue to become more commercialized as their popularity grows. It is important to understand how these organization run as a business in order for them to maximize their profits and thrive in today’s global economy. This course is designed to teach students how to manage various aspects of the sport industry, including marketing, event management, governance, revenue generation, and collegiate sports in the U.S. Beyond these traditional models of sport management, this course will introduce students to the burgeoning industry of competitive video gaming, or esports. Concepts will be introduced such as defining esports as sport, event management, and unique aspects of the esport industry that makes it different from traditional sports.
Want to e-meet the course leader ? Check his video: https://www.youtube.com/watch?v=f2y2QJxBGeA&list=PLP50KxCec6byEPCzMl6tBCT0m1C1po4fn&index=4

Course leader

Joey Gawrysiak, visiting professor from Syracuse University, USA

Target group

Undergraduate / Graduate students. Young professionals welcome.

Course aim

At the end of this module, participants will be able to:
• Explore and master practical sport management skills.
• Analyze and critique contemporary sport management issues.
• Compare and contrast various sport competition formats around the world and understand why they are successful
• Design new forms of revenue generation
• Explore and present a solution to a contemporary sport management issue.
• Understand how technology and esports impact traditional sport business management

Fee info

Tuition fees include participation to courses and exams, as well as access to Audencia premises and online resources. Travel, accommodation and living expenses are not included in tuition.