
Istanbul, Turkey
Brand Management
When:
26 July - 09 August 2025
Credits:
6 EC
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Business & Entrepreneurship
When:
11 July - 24 July 2025
School:
EM Normandie International Summer School
Institution:
EM Normandie Business School
City:
Country:
Language:
English
Credits:
6 EC
Fee:
1.500 EUR
Entertainment products possess creative and hedonic characteristics – which means, such experiential products are purchased by consumers primarily because of benefits related to experiential enjoyment, symbolic meaning, and sensory experience. Hence, these consumption motives make it very difficult to anticipate whether products turn out to be successful or not. Thus, entertainment markets require special knowledge to successfully manage companies operating in that industry to satisfy consumers’ needs by reducing pre-consumption risks.
For any information, please contact short-term@em-normandie.fr
At least one basic marketing course (such as “Introduction to Marketing”) passed.
For non-native speakers of English, B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5, TOEIC 750) is highly recommended.
 To explain why managing entertainment products requires a special understanding of the product and market characteristics.
 To examine existing business models in the entertainment industry.
 To detect differences between a classical marketing mix and an entertainment product’s marketing mix.
 To justify how (human) brands provide important risk-reducing signals in the entertainment industry.
 To distinguish between “paid” advertising campaigns and “earned” word-of-mouth communication.
Fee
1.500 EUR, Regular fee : Early bird for application before 30 April 2025 : € 1,200
Fee
990 EUR, Partner University fee : Early bird for application before 30 April 2025 : € 790
https://en.em-normandie.com/em-normandie-experience/open-world-studying-abroad/international-summer-school#fees
When:
11 July - 24 July 2025
School:
EM Normandie International Summer School
Institution:
EM Normandie Business School
Language:
English
Credits:
6 EC
Istanbul, Turkey
When:
26 July - 09 August 2025
Credits:
6 EC
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Brno, Czech Republic
When:
13 July - 26 July 2025
Credits:
3 EC
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Florence, Italy
When:
30 June - 18 July 2025
Credits:
0.0 EC
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