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Business & Entrepreneurship

Entertainment Marketing

When:

11 July - 24 July 2025

School:

EM Normandie International Summer School

Institution:

EM Normandie Business School

City:

Paris

Country:

France

Language:

English

Credits:

6 EC

Fee:

1.500 EUR

Early Bird deadline 30 April 2025
Interested?
Entertainment Marketing

About

Entertainment products possess creative and hedonic characteristics – which means, such experiential products are purchased by consumers primarily because of benefits related to experiential enjoyment, symbolic meaning, and sensory experience. Hence, these consumption motives make it very difficult to anticipate whether products turn out to be successful or not. Thus, entertainment markets require special knowledge to successfully manage companies operating in that industry to satisfy consumers’ needs by reducing pre-consumption risks.

Course leader

For any information, please contact short-term@em-normandie.fr

Target group

At least one basic marketing course (such as “Introduction to Marketing”) passed.
For non-native speakers of English, B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5, TOEIC 750) is highly recommended.

Course aim

 To explain why managing entertainment products requires a special understanding of the product and market characteristics.
 To examine existing business models in the entertainment industry.
 To detect differences between a classical marketing mix and an entertainment product’s marketing mix.
 To justify how (human) brands provide important risk-reducing signals in the entertainment industry.
 To distinguish between “paid” advertising campaigns and “earned” word-of-mouth communication.

Fee info

Fee

1.500 EUR, Regular fee : Early bird for application before 30 April 2025 : € 1,200

Fee

990 EUR, Partner University fee : Early bird for application before 30 April 2025 : € 790

https://en.em-normandie.com/em-normandie-experience/open-world-studying-abroad/international-summer-school#fees

Interested?

When:

11 July - 24 July 2025

School:

EM Normandie International Summer School

Institution:

EM Normandie Business School

Language:

English

Credits:

6 EC

Early Bird deadline 30 April 2025 Visit school

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