Istanbul, Turkey
Brand Management
When:
26 July - 09 August 2025
Credits:
6 EC
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Business & Entrepreneurship
Entrepreneurial Marketing
When:
19 July - 08 August 2019
School:
ISCTE Summer & Winter Schools Lisbon
Institution:
ISCTE-IUL
City:
Country:
Language:
English
Credits:
6.0 EC
Fee:
1150 EUR
About
This programme is designed to introduce the participants to marketing strategies through the lens of entrepreneurship.
Therefore, this programme learning goals are:
-To understand the differences between managerial and entrepreneurial marketing;
-To appreciate the role of marketing in entrepreneurship;
-To develop viable marketing plan for a new venture.
Course leader
Prof. Marek Gnusowski - Assistant professor in Management at Poznan University - Poland Prof. Rusudan Chachanidze - Director of Entrepreneurship Development Center Caucasus University Georgia
Target group
The summer programmes are available for students at bachelor or master level and those who are interested in having an international academic experience at ISCTE Business School.
Fee info
Fee
1150 EUR, f the student withdraws the application before 31th May, 200€ of the amount paid will be retained by ISCTE and the rest refunded (bank fees charged will be borne by the student). In case of cancellation after 31th May no reimbursements can be made.
Interested?
When:
19 July - 08 August 2019
School:
ISCTE Summer & Winter Schools Lisbon
Institution:
ISCTE-IUL
Language:
English
Credits:
6.0 EC
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