Entrepreneurship: New Venture Creation

About

This module is built around the practical exercise of working as a team to start a new business. During this module you will develop your business “as far as is possible” (this will depend on the nature of the business idea, e.g., how available a saleable product is). At the end of this process, you are required to pitch your idea for investment.
The course is structured around 8 sessions in which the class content will introduce different concepts and then students will proceed to work on these in the groups with the aim of building up the different parts of the business plan. This will be supplemented with case studies and business examples. Sessions will be interactive and centred on the group work, facilitating the development of the business plan and pitch, which are the main assignments of the course.

Course leader

Robert Bowen, visiting professor from Cardiff Business School, Cardiff University (Wales).

Target group

Undergraduate / Graduate students. Young professionals welcome.

Course aim

At the end of this course, participants will be able to:
• Identify and communicate entrepreneurial opportunities.
• Conduct market analysis to evaluate new venture opportunities.
• Develop logical and concise recommendations to specific problems arising when assessing the feasibilities of a new venture.
• Work individually and as a team, setting goals and developing ideas.
• Develop the ability and confidence to communicate orally and in writing.
• Collect, organise, analyse and synthesise data on defined topics.

Fee info

Tuition fees include participation to courses and exams, as well as access to Audencia premises and online resources. Travel, accommodation and living expenses are not included in tuition.