Entrepreneurship: Theory and Practice

About

This module covers: the new business lifecycle (selecting and testing a moneymaking idea, preparing a business plan, raising finance, the Exit), aspects of new business operation (registering a company, setting up your office, understanding financial statements), and exploiting new eCommerce tools and techniques (doing business electronically, company web sites, online business software and services). Invention and innovation – finding and qualifying new opportunities.

Course leader

Evanglos Markopoulos

Target group

This is a level one module (equivalent to first year undergraduate). No prior subject knowledge is required for this module, but students are expected to have a keen interest in entrepreneurship and the creation of new business ventures.

Course aim

Upon successful completion of this module, students will:
• Have first-hand experience of the selection and deployment of tools, techniques and theories for the
identification, validation and structuring of a new business venture.
• Understand strategies to confirm customer needs & test market demand
• Be able to define and test critical business model uncertainties
• Understand key principles that underpin financial planning and forecasting
• Experience the development of a working prototype
• Understand the elements of the entrepreneurship toolkit needed to seek funding and pitch to investors

Fee info