Entrepreneurship

What is the difference between new business success and failure? How do you define an entrepreneur? Not everyone agrees on a conclusive answer to any of these questions but there are plenty of people seeking the answers. During this course students will explore the entrepreneurial environment in the context of Croatia and beyond. They will discover what makes an entrepreneur tick, and develop skills and experience to either be one themselves or at least be a valuable, knowledgeable human resource to one in the near future.

Course leader

Tina Lee Odinsky-Zec has been working in higher education in Croatia for more than 10 years. Her fields of expertise include marketing, entrepreneurship and competitive intelligence.

Target group

Students majoring in Business or any relating field.

Course aim

To examine real world examples of entrepreneur success and failure, gain exposure to a wide variety of entrepreneurs and their visions, promote self-evaluation and get students to search for their inner entrepreneur, understand the process of creating and presenting a professional business plan, and identify resources available for further research and development of Croatian enterprises.