Experience Design

The extended experience economy is upon us, and it paves a way unstoppably through all sectors and industries. People do not only have material needs anymore, they search for experiences that activate positive and fundamental values such as sustainability, social responsibility, authenticity and co-creation. They strive for meaning and identity in an increasingly individualized, chaotic and changing world.

Therefore, it is no longer enough to be the best in ones field; companies depend on more long term loyalty from its customers. Imagineering, developed at NHTV in the leisure and tourism industry, teaches us in simple toolbox-steps how to get ahead with unique and decisive experience offerings.

Course leader

Suzan Lindhout

Target group

All bachelor students

Course aim

Innovation – learn how to apply the simple Imagineering 5-step experience innovation model and design your own unique and wholeness-oriented customer experiences

Co-creation – learn how to involve target groups in co-creating their own personal customer experiences

Authenticity – learn how to access the core of an organization and use this to create unique and authentic leverage in competition

Real world events – learn how to design and stage high touch events that capture what is most important in the industry and for the relationship with customers

Experience – see how an actual company is using Imagineering tools in their activities