Fashion Brand Management

About

The Summer course in Fashion Brand Management examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well.

The purpose of this course is to provide students with an understanding of the relationship between the concept of brand, its identity, and communication tools through a combination of fashion culture and an economic analysis of the fashion system.

Course leader

IED Florence

Target group

The course is intended for students who have competence or basic professional expertise in the area of study and are interested in developing their professional skills. Participants must be familiar with the main Fashion Brands and should be motivated to work independently or in team.

Course aim

In this course, students will learn about real fashion case studies in order to understand branding strategies that take into account current needs of companies and the identity of a brand.

By providing students with the opportunity to study and work directly in the field with their professors as part of their academic experience, the IED approach provides them with the unique opportunity to develop their professional link with the reference system by using tools and concepts related to culture, product definition and market dynamics.

Fee info