Fashion Management Summer School – Undergraduate Students

About

magine 3 weeks of deep dives: Fashion Management, where you'll build the blueprint for iconic brands; Fashion Marketing & Branding, where you'll craft the narratives that captivate markets; and Fashion Experiences, where you'll step inside Milan's fashion hubs and crack real-world industry challenges.

We're talking expert-led sessions that go beyond textbooks, immersive field trips to showrooms and concept stores, and a dynamic Fashion Hackathon that puts your problem-solving skills to the test. This isn't just a summer course; it's your launchpad into a career shaping the future of fashion. Your journey to becoming a fashion leader starts here.

Fashion Management: How to Manage a Fashion Brand
You will explore the core principles of fashion brand management, from establishing a vision to developing a successful brand identity. You will learn how to create and implement brand strategies that resonate with target markets while managing the brand's growth and sustainability in a competitive industry.

Fashion Marketing & Branding: Creating a Successful Brand
You will discover marketing and branding strategies that help fashion companies create a successful identity in a crowded market. You'll dive into the latest trends in fashion marketing, including digital marketing, influencer partnerships, and brand storytelling, all essential to shaping a modern fashion brand.

Fashion Experiences: Field Trip and the Fashion Hackathon
This experiential module combines an exciting field trip to key fashion locations (showrooms, concept stores, companies) with a fashion hackathon, where students collaborate to solve challenges faced by the fashion industry today.

Course leader

Nicola Guerini

Target group

The Fashion Summer School at the Italian Institute of Fashion Management is designed for undergrad students who want to explore or deepen their knowledge of the fashion industry and fashion business in a dynamic and international environment.

It is the perfect program for those dreaming of a career in the field, as well as for those looking to discover their passions and develop new skills in creativity, strategy, and innovation. No prior experience is required—just curiosity, enthusiasm, and a willingness to challenge yourself. A unique opportunity to connect with industry professionals!

Course aim

The Fashion Summer School at the Italian Institute of Fashion Management is much more than just a training program—it’s a fun and immersive experience that allows you to explore the fashion world from every angle.

In addition to classroom lessons and hands-on workshops, you’ll take part in exclusive visits to showrooms, ateliers, and fashion companies, connecting directly with industry professionals, always supervised by our experienced Faculty Professors. Moreover, through collaborative projects and practical activities, you’ll be able to test your skills and bring your ideas to life. A dynamic and stimulating experience designed for those who want to turn their passion for fashion into a journey of personal growth—and why not, even a professional one

Fee info